Profile
Product designer experienced in scalable design systems, responsive interfaces, cross-platform journeys, research, prototyping, accessibility, and developer handoff. Comfortable translating business objectives into product experiences across distributed U.S., European, and international teams.
Experience
Freelance Web Designer & Logistics Contractor
Independent
Dec 2025 – PresentUnited States
- Design and build responsive websites and brand presences for local businesses, from client consultation and wireframing through component structure and front-end delivery.
- Manage independent delivery and logistics operations with consistent five-star ratings and reliable customer service.
- Continue advanced training in digital product design and AI-assisted design workflows while building production-ready case studies.
Sep 2024 – Nov 2025Morocco · Hybrid · U.K., U.S. & EU teams
- Contributed UX/UI design to multiple separate projects at Globant, including Off Road Treasure Quest, a meditation app for U.K. police, and a Las Vegas casino application.
- Collaborated on Off Road Treasure Quest with an international project team across the U.K., U.S., and EU.
- Created gaming interfaces with reward loops, immersive interactions, and streamlined onboarding experiences.
- Designed interaction models for wellness products with calm hierarchy, audiovisual feedback, and low-friction session navigation.
- Presented UX rationale in sprint reviews and translated business goals into high-fidelity designs for products serving 50,000+ active users.
- Maintained WCAG 2.2 AA design tokens in Figma and used AI prototyping tools to explore dynamic interface variations.
Mar 2024 – Aug 2024Morocco · On-site
- Redesigned full-funnel booking for flights, hotels, and drivers with marketing and development teams, with a reported 18% conversion improvement.
- Designed and delivered a native mobile travel companion from scratch for itineraries and live trip updates.
- Conducted A/B and usability tests to streamline checkout and unify the product across digital touchpoints.
- Built, maintained, and documented reusable Figma component systems for cross-functional delivery.
Lead UX/UI Designer · Sole Designer
Yool.Education
Jul 2023 – Feb 2024Morocco · On-site
- Architected a web and mobile education ecosystem including live sessions, courses, and social feeds.
- Designed workforce-management portals for shift tracking, payroll, schedules, and team meetings.
- Delivered responsive component libraries aligned with engineering constraints.
- Built community features for multimedia sharing, discussion, and teacher feedback.
Aug 2022 – May 2023Morocco · Remote · Global team
- Led design-system architecture and multi-breakpoint responsive design for a Web3 GameFi discovery platform.
- Designed interfaces for airdrop trackers, quest hubs, game directories, and wallet integrations.
- Built a dark-mode component library with standardized search, filtering, and editorial patterns.
UX/UI Designer · Internship
Alter Learning
Feb 2022 – Jul 2022Morocco · Remote · Global team
- Established foundational spacing, responsive button, typography, and accessible color systems.
- Applied accessibility standards to improve high-contrast readability across learner demographics.
Core capabilities
Research & strategy
User interviews, usability testing, information architecture, journey mapping, task-flow analysis, heuristic evaluation, competitive audits, qualitative and quantitative UX analysis.
Systems & interaction
Design-system architecture, tokens, responsive design, component libraries, WCAG 2.2 AA accessibility, micro-interactions, dark-mode and gamified interfaces.
Prototyping & delivery
Wireframing, low-to-high-fidelity prototypes, user flows, design-to-code handoff, HTML5, CSS3, Tailwind CSS, and motion principles.
Tools & methods
Figma, FigJam, AI-assisted prototyping, prompt engineering for UX documentation, Agile/Scrum collaboration, A/B testing, and conversion optimization.
Education
Bachelor of Science in Physics
Hassan II University of Casablanca · Faculty of Sciences Ain Chock · Casablanca, Morocco
Certifications
- Master Certification: Digital Product Design — UX Research & UI Design
- Google: Conduct UX Research & Test Early Concepts
- IxDF: AI for Designers
- IxDF: Design for the 21st Century — Don Norman
- IxDF: Data-Driven Design — Quantitative UX
- IxDF: Design for Thought & Emotion — Beginner’s Guide