Yool Education
Improving Content Discovery in a Learning Platform
The Problem
Yool's growing library of courses, posts, and discussions was creating a discovery problem. Users arrived with clear learning intent but immediately hit friction — poor visual hierarchy, confusing navigation, and no clear next step meant they left without engaging. Content adoption was stalling despite a growing catalog.
My Role
Product Designer — UX/UI, Content Architecture
Led redesign of the full discovery and community experience. Responsible for UX research synthesis, content hierarchy decisions, navigation architecture, and high-fidelity interface design across web and mobile.
Process
Synthesized behavioral data from 200+ user sessions to identify the top 5 drop-off points. Conducted 8 user interviews to understand content selection motivations. Ran A/B testing on 3 card layout variants. The final navigation structure was validated through tree-testing with 15 participants, achieving a 91% findability rate on core tasks.
Solution
Redesigned the discovery system around subject-based entry points and progressive content cards that surface format, topic, author, and key stats without requiring a click-through. Simplified navigation from 40+ pathways to a focused, intent-driven structure. Community features were repositioned as a supporting layer, not a competing destination.
ENTRY & DISCOVERY
The experience opens with subject-based entry points that help users quickly select themselves. Organizing content around learning themes allows users to choose a direction without scanning the entire platform.
BROWSING CONTENT
Designed for fast scanning and confident selection
The content browsing experience is optimized for comparison rather than exploration. Every card surfaces just enough context—format, topic, author, and key stats—to help users evaluate without deep-diving. This approach lets users trust their quick judgments while avoiding the paradox of choice that makes discovery overwhelming.
Community as a Supporting Layer
Reinforcing motivation, trust, and progression
Community features support learning without competing with it. Active discussions are paired with top contributors, and recognition badges appear in context without pulling focus. Moments like top courses and the real app audit extend engagement beyond single sessions, encouraging long-term investment with beauty serving users first and app second.
Identity & Trust
Profiles that reflect contribution, not promotion
User profiles emphasize learning activity, participation, and follower connections, helping users understand who they are learning from and strengthening credibility across the platform.
CONTRIBUTING CONTENT
Content creation is intentionally lightweight. By reducing required fields and unnecessary steps, users are encouraged to share ideas, questions, and resources without hesitation.
STAYING INFORMED
Notifications focus on meaningful activity—comments, follows, and contributions—so users stay informed without feeling overwhelmed. Relevance is supported at every step.
Impact & Key Results
By simplifying navigation architecture and redesigning the content discovery system, the platform enabled users to find and engage with relevant content faster — improving adoption without adding a single new feature.
- Improved content discoverability by 35% — measured through task completion in usability testing
- Reduced navigation paths from 40+ options to a focused, intent-driven structure
- 91% findability rate on core tasks in tree-testing validation with 15 participants
- 2.8x increase in session engagement depth across content browsing flows
- Simplified content creation flow reduced barriers to community contribution
- Delivered responsive designs across web and mobile, extending platform accessibility